Why fleet branding works harder than any other advertising channel
A branded delivery van working a regular Gauteng route is seen by tens of thousands of motorists, pedestrians and customers every week. Unlike a billboard you pay for monthly, a vehicle wrap is a once-off cost that keeps working for the full five to seven year life of the film. Cost-per-thousand impressions on a wrapped fleet vehicle is typically a fraction of radio, print or outdoor.
Beyond raw impressions, a uniformly branded fleet sends a powerful signal of scale, professionalism and reliability. When a customer sees three identical wrapped vans on the road in a week, the impression is of a serious, established business — even if your fleet is only just growing.
Brand consistency across every vehicle
The biggest challenge in fleet branding is consistency. Every vehicle in the fleet must look identical — same colour, same logo placement, same fonts, same finish — regardless of vehicle type, year or model. We solve this with a master brand template per vehicle silhouette (e.g. one for the panel van, one for the bakkie, one for the truck) and a print-and-cut workflow that guarantees colour accuracy through Pantone matching and ICC-profiled printing.
For larger programmes we maintain digital templates indexed by VIN or fleet number, so additions, replacements and re-brands are quick to spec and price.
Scalable installation capacity
Rolling out fleet graphics on dozens of vehicles requires more than just a workshop bay. We schedule installations in batches to minimise the time any vehicle is off the road, with options for after-hours and weekend installs. For very large fleets we can mobilise on-site installation at your depot, with a wash-bay environment and the right number of installers to hit your deadline.
Fleet branding options
Full fleet wraps — total colour change for premium brand presence.
Partial fleet branding — logo, contact details and panel graphics on factory paint, the cost-effective choice for white delivery vehicles.
Cut vinyl decals — bold single-colour logos and lettering, ideal for service vehicles and trade fleets.
Reflective graphics — high-visibility branding for security, recovery and emergency response fleets.
Magnetic panels — removable branding for owner-driver vehicles and short-term campaigns.
Maintenance, replacement and re-branding
Fleet vehicles take a hammering. We supply written aftercare guidelines and offer scheduled inspections to repair damaged panels before small problems become expensive ones. When a vehicle is sold or retired, we remove and replace graphics quickly and without damaging paint. And when you rebrand, we manage the rollout to ensure the entire fleet refreshes in a controlled, predictable window — not piecemeal over months.
What's included
- Bulk fleet pricing from 3 vehicles
- Pantone-matched corporate colours
- Master templates per vehicle silhouette
- On-site installation available
- Scheduled fleet maintenance & replacement
- Service across the entire Gauteng region
Service areas across Gauteng
We deliver fleet branding to businesses and individuals across Gauteng and surrounding provinces. Popular service areas include:
